Our collaboration with Gunpowder centered on harnessing the power of data analytics to optimise their online campaigns. By diving deep into customer interaction data—analysing patterns in impressions, clicks, and user engagement—we gained invaluable insights into customer behaviors and preferences.
This data-driven approach allowed us to refine Gunpowder’s digital marketing strategies, ensuring every campaign was targeted and effective.
| Service | Description |
|---|---|
|
User Experience |
Reviewing the behaviours of users through specialist tools and optimising traffic flow towards key business message and bookings. |
|
Website Enhancement |
Taking their existing website and applying improved UI - from 8 clicks to 3 clicks to reduce user friction. |
|
Digital Marketing |
SEO Optimisation and Submission to over 50 platforms. |
|
Data Analytics |
Ensuring that all the necessary trackers and software integrations speak with one another for seamless business management |
Enhanced UX
We tookover the management of the website and started implementing tools to monitor customer and traffic data.
From this, we understood and undertook works to optimise the user journeys.
Better experiences lead to more conversions in getting bookings and enquiries.
Google Ads
Our work on their Google Ads was pivotal. We refined their keywords and ad copy to truly reflect their unique Indian cuisine, ensuring ads reached the ideal audience. Optimising both ads and landing pages led to a smoother customer journey, enhancing click-through and conversion rates.
Continuous monitoring and tweaking of the campaign bolstered their online visibility and significantly increased reservations, mirroring Gunpowder’s dynamic presence in London’s dining scene.
Data Analytics
In our work with Gunpowder Restaurants, we leveraged data analytics and tools like Google Search Console to gain deep insights into user behaviour. By analysing user interactions and search patterns, we identified the most effective audience segments.
This research informed our strategies, leading to refined targeting that significantly improved website traffic and audience engagement, perfectly aligning with Gunpowder’s target market.
Talk To Our Team
Get in touch with us by email or give us a call on 0203 897 6794
We will spend the first 30minutes with you assessing your needs and can conduct a live analysis of your current project.
